E-Commerce

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Ecommerce - October 17 - 23

Click on the image to check out what Mark Hurst thinks are sites with a
'Good Experience.'

Read the following articles and use them as background for the discussion this week.
Note: These articles will each open in a new browser window

Ebay for Small Business (Part I)
E-marketplaces — A Positive Case For Suppliers
Making Free IPods Pay Off
Hollywood Chases Young Men Online
Experts See Blogs As Marketing Killer

Go to Ebay (http://www.ebay.co.uk) or (http://www.ebay.com) and find at least three items that you would like to have. You do not have to bid on these items, but you do have to follow the auctions. Pick items where the auction will last at least three days and that there have been at least two bids. Consider yourself a real bidder and think of what a real bidder would do in the circumstances. If you want further information about the items don't hesitate to contact the seller.

*Before you can contact a seller you will have to register at Ebay. Don't worry, it's free and they won't be sending you SPAM. They make folks register to protect the seller from harassing emails. Also, you should do research on the item to see if the bidding represents the item's worth.

Refer to this exercise in this weeks discussion

	Sheila Robinson is Joint Managing Director of Solvebrand, a business development and strategic marketing company with an expanding remit for New Media companies. She has been involved in product commercialisation for over 20 years. Originally she was employed by Blue Chip Corporates (Plessey - now Siemens, GEC and Monsanto), where she was part of the business development teams establishing markets and company development. Since 1988 she has worked in strategic economic development and company growth - developing the environment for New Media business partnerships and international deal making.
	Barbara Jones - SailorJones Media Inc. With over 20 years of experience in television programming/ production and new media Barbara brings a diverse background to SAILORJONES MEDIA. She has written and produced several documentaries and was a contributing writer for a 10 episode series on OLN. Barbara has held VP level positions with both Alliance Atlantis Broadcasting and Power Broadcasting. In 2002, while serving as Acting Director for Rogers Productions, Barbara launched their Wink Advertising Enhancement (iTV) business, and executive produced over 200 commercials. Barbara began her career as a radio reporter, covering everything from politics to sports. Her online credits include serving as Executive Producer of weather.com/brasil, weather.com/espanol, pioneerquest.com and foodtv.ca. She launched SAILORJONES MEDIA, a new media and television production and consulting firm in 2001. Barbara is currently Executive Producer of the documentary, FUNDAMENTAL FREEDOMS, being produced in seven languages for OMNI television, writing a documentary script for CKCO-TV and developing several additional live action and animated projects. Barbara is a graduate of Ryerson University (BAA) and Syracuse University (MSc).
	Colin Pearson started as an analyst programmer with English Electric Leo Marconi Computers before most of the students were born and he thought that 4k words (nobody had invented "bytes" then!) storage was luxury! He has been advising many companies both small and large in UK on computing applications with hands on specialism in order processing, stock control and accounts, also acting as Expert Witness in over 30 disputes, giving oral evidence twice - nearly as challenging as being a guest in this group!

Use the following question to BEGIN this week's discussion.

What parallels do you find with this week's readings and what you witnessed by following the Ebay auctions? How do you think that places such as Ebay have helped the small business create an online presence?

Go to the Bulletin Board and begin the discussion

Here are some links to reports about specific industries and their use of e-commerce.

NUA Ecommerce | NUA Business Use | NUA Travel Industry | NUA Health Industry

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